When planning or hosting a virtual event, we all rely on the virtual event platform that can assist us with all the basic to advanced features. With the support of an event tech partner, you can easily achieve the set goals. However, hosting a virtual event can save you a lot of time, energy and money. All attendees need is a laptop and an internet connection; similarly, the event organizers need a basic event setup on the right platform.
In this blog, we are going to discuss the top features of a virtual event platform. So let’s explore without any further ado.
Features of Virtual Event Platform
Undoubtedly, many platforms offer numerous features according to preference and pricing. But, to find the ideal platform with the best features, you need to consider the following:
Live Polling and Surveys
The virtual event platform should support live polling and surveys, enabling organizers to gather instant feedback and gauge attendee opinions. Live polls engage attendees and provide valuable data for speakers and organizers.
Q&A and Engagement Tools
For interactive engagement sessions, a Q&A feature is essential. Attendees can ask questions during sessions, which presenters/organizers can answer in real-time. Engagement tools like emoji reactions, applause, hand raises, and virtual applause can make sessions more interactive and fun.
Exhibition and Sponsorship Opportunities
Virtual event platforms should provide a virtual exhibition space where sponsors and exhibitors can showcase their products or services. Attendees should be able to visit virtual booths, engage with representatives, and access promotional deals.
Networking and AI-Matchmaking
Facilitating networking is vital in virtual events. The virtual event registration platform should include features like AI-matchmaking algorithms, attendee information, and virtual networking lounges to connect like-minded attendees while promoting meaningful and strong potential interactions.
Audience Analytics and Reporting
Comprehensive data analytics tools should be integrated into the virtual platform. These tools help organizers gather insights into attendee behaviour, session popularity, and engagement metrics and help gauge the whole event’s performance.
Accessibility and Inclusivity
A virtual event platform should be accessible to all attendees, regardless of their abilities. This includes features like closed captions, screen reader compatibility, and compatibility with all modern technologies.
Security and Data Privacy
Security is paramount in virtual events. The platform should have robust security measures, including end-to-end encryption, secure data storage, and secure payment processing for ticket sales or event registrations. Compliance with data protection regulations is also essential.
Sponsorship and Monetization Opportunities
Event organizers should have the option to monetize the event through sponsorship opportunities, ticket sales, or pay-per-view content. The online event platform should provide tools for managing and promote these revenue-generating options.
Virtual Breakout Rooms
Virtual breakout rooms allow for smaller, more focused discussions within the larger event. Attendees can participate in these smaller groups for workshops, team meetings, or more personal networking in these personal breakout rooms.
Mobile App Integration
Mobile integration through dedicated mobile event apps allows attendees to participate on the go. Event apps should be available for both Android and iOS users, providing an excellent user experience on mobile devices.
Content Management
The virtual event platform should offer easy content management for the event organizers. This includes the ability to upload, organize, and schedule content such as pre-recorded sessions, documents, and promotional materials.
Gamification Features
Gamification elements inbuilt into mobile event apps such as leaderboards, badges, and points can make virtual events more engaging. Attendees can earn rewards for their participation, making the event experience more fun and competitive.
Technical Support and Training
A successful virtual event platform should provide technical support and training for both organizers and attendees. This includes resources and personnel to assist with technical issues or questions during the event.
Hybrid Event Support
As hybrid events, combining virtual and in-person components, become more common, the platform should have the flexibility to support both virtual and physical attendance, ensuring a seamless experience for all participants.
Feedback and Surveys
Post-event feedback surveys allow attendees to share their opinions and suggestions for improvement. This valuable data can help organizers refine their future events.
Integration with Third-Party Tools
The ability to integrate with popular third-party tools, like email marketing software, event CRM systems, or project management platforms, enhances the overall efficiency of event organization and follow-up.
Real-Time Technical Support
Real-time technical support during the event is vital. A live chat or help desk feature should be available to address attendee issues promptly and efficiently.
On-Demand Content
On-demand content libraries allow attendees to access event materials at any time. This feature increases the longevity and value of the event, providing ongoing resources and learning opportunities.
Push Notification and Reminders
Attendees should receive notifications and reminders about upcoming sessions, networking opportunities, and key events during the virtual event. This keeps participants engaged and informed.
Conclusion
By the end of this article, we know what we’ve to look for in a virtual event platform. An event platform not only assists you with event registration, a mobile event app or feedback, but it also focuses on many aspects of the event. Therefore, when you are planning virtual events, consider the above-mentioned features for a successful event. Thank you for reading!
