The festive season is around the corner. It is the time when the charm of twinkling lights, the scent of spiced wine, and the Christmas wishes in the surroundings signal shoppers to the timeless tradition of Christmas markets. Standing out in such a situation requires creativity and a sprinkle of holiday magic in your marketing approach. Just crafting a captivating narrative around your stall will not capture the audience’s attention.
Utilize Christmas to raise awareness of your business and make extra sales. From bakers to beer brewers, and jewelry makers to painters, all kinds of companies set up their stalls. This blog will help stand out in the market with a few tips.
Maximize your sales at the Christmas market: 5 tips
- Choose your product to set carefully
The first and foremost thing that you take into account when packing and getting ready to set a stall at the Christmas market is the kind of product you will sell. This is the essential step as it will either break or make your overall success in the market.
Conduct a short survey and collect details about your current customers. Check what they want from your business on the spot of the year. This will help you refine the product options. Choose your best-seller product, prepare its stock, and add it to the seasonal packing or design gift boxes. Some of the items that people most love to buy this season are scented candles, handmade items, or books to gift their friends. For books, you can use services like book print Ireland or others. They will help you with restocking the books that are top-trending in the market.
Moreover, you can use the market to introduce your new products. Give those items a festival makeover by adding some catchy Christmas wishes. Create its limited edition, use some festival prints, or if your product is something related to eatable, add a seasonal twist to capture the audience.
- Choose flexible payment methods
With the transition in the needs of the customers, consider the fact that society is becoming cashless. Therefore, open all the payment options at your stall instead of just cash payments.
There are chances that the customers will be carrying small amounts of change. Asking them to get the cash withdrawn and then coming back is something illogical. This is not convenient for everyone and will cost you the sale. There is an option to avoid such a situation by investing in a mobile card terminal. This is easy to use, wireless, and operates using a built-in SIM that connects to the mobile network.
Moreover, you can make panaflex or posters advertising that you accept card payments. This will be something that will set you apart from others surrounding the market and increase traffic to your stall.
- Use your creativity to set the space
Christmas markets are popular for attracting a large crowd of audience. You need to stand out differently from others surrounding you, so plan accordingly. Organizing the items on the stall in a way that looks imperative.
As you will have limited space to work, so be clever in utilizing it. Your aim should be to showcase maximum products without making it look cluttered and overcrowded. Use this strategy to place attractive and best-selling items in the most visible place. This will attract more customers. Make sure that your stock is updated. Keep extra back the stage so when you feel that the update is required you can do so without any hassle. Hand over the purchased product with some Christmas wishes. Your customer will love it.
- Prepare some marketing materials
When you are talking about the Christmas stall, it is important to keep in mind that everyone who visits your stall is not bound them buy your product at the same time. There might be some who will visit your stall and get some inspiration ideas for the gifts to give to their friends and family members.
When such customers get back home, they might think to revisit your stall to buy your product. How will they find or contact you? In such a situation, if you have printed some flyers or business cards with your website and contact details, they can purchase your products even after the market ends. For printing your customized business cards and flyers you can take help from the services like booklet printing online or find someone near you.
Another possibility is that they might buy your product and gift it to the desired person. Packing your product in your business printed bag or adding a visiting card to the product will help in expanding your business. It is beneficial that you add your website and other details on the bags. If the receiver finds your product interesting, they might revisit your brand to buy other products.
- Use the power of social media
The journey to hit the market is not just as simple as setting up the products and wishing that you will run out of stock. You need to promote your business and products before the market is set. This can be achieved by using social media and other types of marketing.
Every business does this in a different way. Some use social media platforms and stick to one or two they are comfortable with. They have worked hard on those platforms that they have an engaged following. You can begin the promotion of the event by launching the limited edition packaging of your product on the website and social media pages. Tell your audience that these packing will be available at the market on your stall set.
The use of social media will be fruitful when you will set up an online competition. Ask people to like and share your post and increase their chances of winning the limited edition product. This will be budget-friendly for you and will raise awareness of your products. The business will enter a competitive market where a huge audience will engage with your product.
FAQs
What items can be sold in the Christmas market?
The visitors to the Christmas market search for those items that are not available in the local shops. These might include things like customized gifts, decoration items, or handcrafted items. Such things will reflect the positive attitude of the sender. Use your creative skills and design unique items to display for the visitors.
How can businesses increase their sale in the Christmas market?
You can increase your sales in the Christmas market by promoting your products online before the market. On the day of the event, consider setting up the stall with a unique and wide range of products, offer a wrapping option for your customers when they purchase a product, and ask your customers to give feedback on your social handles for future purchasers.
How to entertain those who visit the stall but don’t buy anything?
It is important to note that everyone visiting the market will not buy the items on the spot. For such customers, print some flyers or your visiting cards. Add your details of contact and website so they can contact you when they wish to buy your product.
Does choosing a flexible payment method help in increasing sales?
With the decrease in customers carrying cash to the market. Stall setters must have the option for online payment or using the card to pay for the bought products. This will help in increasing sales and make you stand out from others in the Christmas market.
Reflect and learn
When you are setting up a stall in the Christmas market, don’t forget to look after yourself. Try to dress properly as this is even a festival for you. Take short breaks by asking your partner to look after the stall for some time. Till then you can enjoy by rooming around and collecting Christmas wishes from others in the market.
Once, you are free from the market, take out time to celebrate first. Then reflect on what you have learned from this event. Check out your stock and see what worked and what didn’t. Maintain notes of the mistakes and try to improve them in the next festival market.
